PAY
ATTENTION:

"So I guess instead of slick we're now seeking transparency & reputation & guts."

"Slick"
Seth Godin's Blog 06/18/2010




HAVE SOMETHING
WORTH SAYING:

There is something comforting in the idea that transparency (being up front and honest), reputation (do what you say), and guts (fortune favors the brave), are valued; something to be sought after. These are qualities that, after all, you can't fake. You cannot hide behind disingenuous gestures of tainted faith. You must put a thoughtful commitment into your work. Even if only for a toothpaste ad. Of course, you must also be willing and able to bear witness and learn if (when) your plans go all pear-shaped. - 06/18/2010

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